Joshua Tree National Park Beanie

Matt & Jennifer Moreau

The journey began in 2007 with a make-shift print shop in the spare room of a small South Carolina home. The Landmark Project didn’t exist yet—instead, we were focused on small print and design jobs that paid the bills and kept the lights on. We had dreams to build on that, though, and only a few short years later we moved into a small brick-and-mortar store in a developing area near downtown Greenville. With our first storefront came the opportunity to add retail to our offerings. Our love of the outdoors drove us to create a line of tees featuring some illustrations of our favorite local parks. These became instant favorites in our communities, so we began adding the collection and selling them at handmade markets and local festivals. It was around this time that we finally gave this “side project” of ours a name—The Landmark Project.

South Carolina

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